Barbara Fisch and Sarah Shealy are offering a great workshop for new authors. It's basically Publicity 101. Some of my favorite parts:
All reviews of your book will be good. Kidding. When you have a good review, use it. Mention it on your blog or website. BUT when you quote, you're only allowed to pull 10% of the review. Interesting, right?
Also, blogs and blog tours are a great way for exposure. You can have giveaways and contests.
And finally, the children's lit world has a longer build than other genres. So if you don't see a review right away, don't panic.
Posted by Suzanne Young