Arianne Lewin is a Senior Editor at Disney Hyperion. She edits an eclectic list, that emphasizes YA novels and fantasy. She’s currently looking for new voices in all genres.
In acquisitions, she sends the pitch to all the departments. They will rarely take on a book that sales is not behind.
Part of the offer is based on sales projections and possible marketing plans. Sometimes Hyperion will buy books that they feel can win awards because it helps the overall list and also attracts other authors.
Placement is everything in sales. So when a book is to be acquired, they must envision where it will live on the shelf. Arianne also let us in on some secrets about the books that are face-out or on endcaps and tables in the bookstore.
Would love to know the secret behind face-outs and endcaps in bookstores.ReplyDelete