Friday, July 30, 2010

Francesco Sedita-Writing Mass Market Fiction

I'm so excited to sit through publisher and writer Francesco Sedita's breakout session on writing mass market fiction. His resume is truly impressive!! Including Saturday Night Live!!!!!!! He's currently works at Grosset & Dunlap and Price Stern Sloan, two imprints at the Penguin Young Readers Group. Oh, and he's awesome.

Francesco mentions that he feels like the words "mass market" aren't very fair. Just because it's mass market does not mean it's lower quality. Some great examples of their series are:

Frankly Frannie

George Brown Class Clown


In mass market, think about what will interest the modern child. How can you appeal to them, whether it's through unauthorized biographies of pop figures or movie tie in books. There are so many different directions an author of mass market fiction can go. And Francesco's imprint is always looking for new writers to keep the voices fresh.

Check out the books above! I personally loved Bedeviled!!


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