Saturday, February 1, 2025

Creative Lab: Creating Characters Your Readers Love with Erin Entrada Kelly



Erin Entrada Kelly is the author of several NYT bestselling books, including THE FIRST STATE OF BEING, Newbery Medalist and National Book Award finalist.  

What a treat to get to dive into character with the most recent recipient of the Newbery Medal, Erin Entrada Kelly. 

Erin takes attendees through a dive back into childhood memories, character building, and the ways in which building character allows plot to unfold. 

The session was packed with gems. Here are a few:

Create conflict and tension using the contrast between your character's interiority and what they say. The reader will anticipate a moment the character will finally speak their interiority. 


Make a list of "good" character traits (honest, loyal, confident...)
And then find the flip side of that coin, as an example:
honest ---> blunt
loyal ---> codependant
confident ---> arrogant 

Erin walks us through how asking the most important question "why" can allow an entire plot to unfold. 


Creative Lab: Tiff Liao on Worldbuilding

The official title of this creative lab: I Can Show You the World: Making Your Worldbuilding Come Alive with Editor Tiff Liao.

Tiff's bio: Tiff Liao is Executive Editor at Random House Books for Young Readers. She's had the honor and joy of editing award-winning and bestselling authors including Tomi Adeyemi, Angeline Boulley, Dhonielle Clayton, Maurene Goo, Goldy Moldavsky, Tochi Onyebuchi, Margaret Owen, Jenn Reese, and "Queer Eye" star Karamo Brown. Previously, she was at Zando, where she launched the young readers program, and at Macmillan. Born and raised in California, she now lives in Nyack, NY, with her husband and puppy-cat. She's newly on Bluesky: @tiffliao.bsky.social

Tiff Liao

Tiff starts with this wisdom: 

"All stories require world-building, even if they're set in our real world."

It's not just setting, Tiff explains. World building includes:

Macro level - politics, history

Micro level - food, details that bring a place/society to life

Tone - epic and brutal or cozy and sweet? 

Whatever it is, we want it to feel real.

To start us off, Tiff asks for folks to share worlds we love from books we've read...

Your job: "make us homesick for a place we've never been."

World is shaped by our perspective. So we view and experience the same thing in different ways. The same is true of your characters. Their perspectives shape the world of your story.

The character has to interact with the world - world building serves the story, and supports the story you want to tell.

Start with a want. What drives story? Main character's motivation. This is a key world-building tool. 

Three questions to explore:

1. What does your protagonist want?

2. How does your world present a conflict?

3. How does your world challenge your character to solve it?

Tiff walks us through the answers to these three questions from some mentor texts, including The Hunger Games by Suzanne Collins and To All The Boys I've Loved Before by Jenny Han.

And then we get hands-on, applying these questions to our own works-in-progress.

There's lots more... this creative lab is off to a great start!

Opening Keynote: Erin Entrada Kelly

Fresh off her second (!!) Newbery Medal win for her middle grade novel The First State of Being, Erin Entrada Kelly opens her keynote with remembering how she's been coming to SCBWI conferences since before she was published, as an aspiring author illustrator "desperate" to find an agent. And now she's delivering the opening keynoting to this conference - a "full circle" moment!

Erin Entrada Kelly

Erin shares about her recent harrowing, emotional experience of being diagnosed and going through treatment for cancer. She speaks of the support she received, and reflects on how

"sometimes we have to show ourselves grace, sometimes we have to change the narratives we tell ourselves about ourselves"

Erin opens up, telling us her reaction to the word 'brave' that people applied to her. "Did I feel brave? No, I felt like a woman enduring."

What it means to be brave is the through-line of her talk.

She tells us about her upcoming nonfiction book, At Last She Stood


And how she was editing that book during her treatment. It's about Joey Guerrero, a Filipino woman, diagnosed with leprosy, who worked as a spy for the allies during WWII. She delivered a map (taped to her back) by walking 40-60 miles through the jungle to enabld the Filipine and US armed forces to liberate an internment camp in Manila and free the prisoners there. How did she get past the checkpoints? She showed her leprosy scars and the soldiers were too afraid to search her. She even went with the soliders to free the prisoners!

Maybe bravery comes in different shapes and sizes, Erin reflects, and that's "extra-large." That's what she thinks of when she thinks of bravery.

Erin tells us stories being in high school where she wasn't brave. When she didn't risk trying out for debate, when she didn't stand up for a kid being teased, when she went along when a friend was ousted from their group.

"I think about these things, these things I can't forget. I give myself forgiveness, now as an adult... I often think about the ways I let myself down as a kid... and I believe it's one of the reasons I write for young people... because we're trying to heal a part of ourselves when we were young"

She talks about the bravery in this room:

we're all here with the hope to tell stories to young people - not without fear, but despite fear.

"There are many, many ways you can fail... you can be rejected... but if you're here, that means you have faith in yourself. You're betting on yourself."

And even if you're already published, "you're here because you're not finished. "

Erin tells us that "tomorrow, I'm going to an illustration workshop, because I have a dream that one day I'll be able to illustrate my own picture book."

She acknowledges that "the world is on fire, literally and figuratively... and yet, here we are together, all dreaming."

"It's important for us to protect our sacred creative spaces."

"We have a privilege of being here."

"We are here to create and be inspired."

"We want to connect with young readers, make them feel seen, feel safe."

"If your book has made child laugh, you have accomplished something."

Erin tells us that researchers at Cornell looked into people's biggest regrets at the end of their lives. 76% said that their single biggest regret in life was not following their dreams.

Another study looked at what people regretted most: trying and failing or not trying at all? The vast majority said they regretted not trying at all.

And here we all are, following our dreams.

all of us together...

And Erin tells us, "that's brave."


The First State of Being by Erin Entrada Kelly,
winner of the 2025 Newbery Medal


Erin ends her keynote with a wish for us - that we remember that by being here, we are betting on ourselves, and that is deeply meaningful.

And an appreciative audience gives Erin a standing ovation!

 

Welcome Sarah Baker, SCBWI Executive Director

HAPPY CONFERENCE WEEKEND!



After an amazing Portfolio Showcase, where there were over 200 portfolios submitted, and hundreds of industry professionals in attendance, we kicked off the 2025 SCBWI Conference with the Welcome from Sarah Baker, SCBWI’s Executive Director. The ballroom was jam packed with attendees, most who were attending the conference for the first! Whether it is an attendee’s first time or they are a veteran, Sarah wanted to welcome them wholeheartedly with open and warm arms into the community.

In an uncertain world, “it is a creative act of rebellion to gather our community together!”

Sarah took the time to introduce the SCBWI staff, faculty and sponsors, all who helped bring this conference to life. There are staff and members of leadership from all of over the world (Nigeria, Europe, Australia, etc).

Congratulations to the Tomie dePaola Mentorship Award for Illustrators!


Advice from Sarah
  • Don’t hide!
        Take everything in, cross the room to do that scary networking. Dive deep into the program!
  • Be yourself then you find your people!
        Find your new best friend, find your RT (Regional team) faculty, meet other professionals and embrace the business side as well as the creative.
  • Take a lot of notes! 
       There will be a lot of information this weekend, so make sure you take a much notes as you can!
  • Take breaks and give yourself space to absorb everything you’re learning. 
       But in the same breath, make sure to take breaks so you don’t become TOO overwhelmed. Some times it’s nice to just sit back and absorb what you’re being taught. 
  • Go outside and eat some fresh air
        Those Central Park isn’t close enough to touch some grass, get outside and reenergize yourself
  • Form connections. Your expanded network 
        Embrace the discomfort and connect to other children books creators. We are all here for the same reason, to create books for the next generation of readers. 

  • Stay hydrated
It will be a long day, full of excitement so make sure you drink water!

“Let’s be the new generation of creators that children deserve!”

Take advantage of the STEP & REPEAT with the NEW SCBWI Logo. If you post, don’t forgot to tag us at #scbwi25


About
Sarah Baker (she/her) is the Executive Director of SCBWI, where she leads the SCBWI staff and works closely with the Board of Directors, the Advisory Council, and the official SCBWI volunteers. She joined the SCBWI staff in 2011. Sarah graduated from UCSB with a major in Studio Art and began her career in children’s book publishing at Penguin Young Readers Group, where she designed children’s books. Sarah is also a children’s book illustrator, with her debut illustrated picture book coming out in 2026: Becca and Bubbe's Bucket List, written by Laura Gehl, published by Rocky Pond Books.


And the SCBWI Winter 2025 In-Person Conference is getting started!

As the saying goes, let's get this party started!

from left to right, your SCBWI Team bloggers for the SCBWI Winter 2025 In-Person Conference: Lee Wind, Jolie Stekly, and Justin Campbell.

Jolie, Justin and I are delighted to be your hosts for this SCBWI Team Blog adventure... thanks for coming along, and here's to a great conference ahead!