Tara Weikum is an editorial director at Harper Collins Books.
In the 90s there were alarmists saying YA was dead. We all know that YA is alive and well.
Today's YA market is in flux. No one knows what the next big trend will be. YA is a constantly changing animal.
Teens want to read about things that are important to them. Even though trends change, emotions do not.
Tara is often asked how long a YA needs to be. She recommends not getting bogged down in length. What makes sense to you with your story is what's important. Your book should be as long as it needs to be.
The author for teens has become a key element. Publishers want to know that an author is engaged and will be out there to market themselves, as well as use social media platforms.