Friday, January 27, 2012

Marketing Intensive for Professional Writers

Susan Raab talking to writers at the marketing intensive.

Those of us who are in this intensive session have a huge day ahead, and while we're not going to share all of the details on the blog, we'll give a few highlights as the day progresses. But we can share the schedule, so you see how information-packed this sort of thing is:

Using Social Media to Your Best Advantage, with Sarah Dickman of; Susan Raab, president of Raab Associates; and Deb Shapiro, founder of Deb Shapiro & Co.

Creating Book Trailers & Other Random Acts of Promotion, with Darcy Pattison.

Promote Yourself via School Curriculum & Visits, with Nick Glass, founder of and Deborah Hochman Turvey, founder of

Developing Effective Websites, with Maddee James, owner of

Working Collaboratively with Publishers: What Should You Do and What Should They Do, with Cindy Tamasi Hamilton, director of publicity at Harper Collins; and Tracy van Straaten, vice president of publicity at Scholastic.

Tweet, Promote and Brand Your Way to Marketing Success: Strategies and Real World Scenarios, with Tracy Barrett, author; Roxie Munro, author/illustrator; Lin Oliver, author/SCBWI co-founder, Susan Raab, president of Raab Associates, Inc.

New Directions in Publicity, Emerging Trends, with Jason Kintzler, founder of PitchEngine.

Where Next? Multimedia, Mobile, Electronic and Game Platform, with Jon Fine, director of author and publisher relations at; Michel Kripalani, president Oceanhouse Media; and Peter Reynolds, founder of

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