Team Blog member Martha Brockenbrough interviewed Scholastic Publicity and Marketing VP Tracy van Straaten in the run-up to our Lucky 13th Annual SCBWI Winter Conference in New York City, coming up January 27-29, 2012. The photo Martha ran is Tracy in her Halloween costume as Lisa Yee's Peepy, which clearly shows this professional loves her job.
They discuss the responsibility authors have for marketing our own books, and some of Tracy's answers are surprising...
"I think one of the bigger myths out there right now is that publishers expect the authors to take on all of the marketing for their books."
Their discussion also touches on a few kid lit marketing what-NOT-to-dos and what you really should do. It makes me even more excited about Tracy's presentation (along with Cindy Tamasi Hamilton, Director of Publicity, Harper Collins) at the "Marketing for Professional Writers" Intensive on Friday January 27, 2012, "Working Collaboratively with Publishers: What Should You Do and What Should They Do?"
You can read the interview at Martha's blog. It's another taste of the great stuff served up at the upcoming Lucky 13th Annual SCBWI Winter Conference. You can still register here.
Hope to see you in New York.
Illustrate and Write On,