Saturday, August 2, 2025

Breakout Session 3: Tying the Knot Without Dating: What to Expect in the Creator-Agent Relationship with Jen Rofe

While this session was initially titled - Tying the Know Without Dating: What to Expect in the Creator-Agent Relationship, Jennifer has retitled it to:


Jennifer Rofé wanted to live in the Berenstain Bears tree house when she was a child. Today, she represents the authors and illustrators who create the characters and worlds that inspire young readers. As a senior agent with the Andrea Brown Literary Agency, Jennifer works with creators primarily in the middle grade, picture book, and illustration spaces. Her clients range from seasoned, award-winning, and bestselling authors and illustrators to industry newcomers, including Meg Medina, Christina Diaz Gonzalez, Dev Petty, Mike Boldt, Amber Ren, and Eliza Wheeler. She has been on the faculty of many conferences including the Big Sur Writer's Workshop and numerous SCBWI events, and she is especially known for her The So What? Factor presentation.


Baseline expectations of your agent: 

  • communication
  • transparency
  • negotiation
  • advocacy
  • honesty 
  • handling business

10 MISCONCEPTIONS ABOUT THE CREATOR-AGENT RELATIONSHIP

1. An agent works FOR you. No, an agent works WITH you. It's a partnership.

2. An agent will definitely sell your work and get you more work. And fast! All agents have represented projects that have never sold.

3. Your agent should be your first reader. While a writer might run ideas by their agent, the manuscript should be worked on, revised, and run through critique groups first. 

4. Your agent should love everything you write. 

5. Your agent should always have your work on submission. 

6. Your relationship with your agent will look like their relationship with other clients. Every working relationship is unique, much of that can depend upon what's happening within a creator's career.

7. A junior agent won't help me succeed like a senior agent could. Instead consider what kind of support that agent has within their agency.

8. Having a bad agent is better than having no agent. 

9. Parting with an agent is a failure. There are reasons why things don't work out. No fault to the writer or the agent. 

10. Your agent is always right.


If you are looking to learn more about the what the creator-agent relationship, this session will be wonderfully helpful. Jennifer has been honest and open, sharing helpful information about this important industry relationship. Packed with a lot of information.

If you want to view this session to hear the full content, along with the rest of the conference,
conferences will be available until September 14th, 2025.


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