a boutique marketing agency, she helps thought leaders, experts, and creative thinkers expand on, clarify, and crystalize their next big ideas for programs, movements, or life-changing experiences so they (and their team) can make them a reality. Trained as a youth services librarian, she started her career at Hachette Book Group in digital marketing, moved into the nonprofit space and led programming and diversity initiatives at the Children’s Book Council, and over the last eight years has partnered with and led marketing initiatives on behalf of publishers, distributors, literary agencies, and startups across three continents.
Ayanna will speak to the what, why, and how of your website.
3 reasons digital marketing is crucial: It's measurable, efficient, and focused.
Your author website is your hub, which is why it's crucial.
How author website can help yo overcome specific challenges:
- Overcrowded market - it's your unique branding and personal image
- Online marketing complexities - having a centralized hug and SEO optimizations and repurposing
- Social media algorithms - ownership of content (you own your website) and direct engagement
3 HUGE benefits of an author website:
- enhanced visibility,
- stronger reader engagement, and
- increased opportunities for sales.
Some successful author websites to look at:
Angie Thomas - https://angiethomas.com/
Jennifer Armentrout - https://jenniferlarmentrout.com/
Roald Dahl - https://www.roalddahl.com/
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