We are always so lucky to get Linda Sue Park to share her insight on anything children's book related, and her session on marketing is no exception! If you forgot, Linda Sue is a writer for all ages and won the Newbery for A SINGLE SHARD. She has graciously shared some great links below for everyone that couldn't attend, and below some of her personal wisdom and experience with book marketing:
The good news/bad news of marketing your own books is You Need to Do Something. We no longer live in a publishing industry/world that allows for an author to succeed by leaving the marketing solely to the publisher/publicist. BUT! Says Linda Sue, do only what you personally know you can do and what you are willing to do and that's enough.
Linda Sue talks about her early career, her first book was sold in 1997 and came out in 1999 all while she had two young children at home and worked full time as an adjunct ESL professor. She only had enough spare time for writing her next book and trying to make it better than her first, she did not have time for anything other than that. After selling the second book, the same schedule held for her third book, too, which then happened to win the Newbery...

My favorite takeaway from Linda Sue is about the true purpose of a book tour, whether paid for by your publisher or bootstrapped by yourself. The goal of a a live bookstore/library tour is NOT to sell books! It is to lavish as much love and attention on the bookstore and sellers as you can and that building those relationships is paramount.
Links from Linda Sue's talk:
PANEL PROPOSALS
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