www.acaseoflala.com/
Sunday, January 18, 2026
Storytelling on Instagram: Building Connections and Cultivating a Following Using Comics with Lala Watkins
Saturday, January 17, 2026
State of the Children's Book Industry in 2026: Erica Rand Silverman
Erica: Erica is the VP of Children's Publishing and senior literary agent at Stimola Literary Studio. Background in education, having been a high school teacher, Erica has always been passionate about education. She taught in NY for 10 years, but wanted to teach outside of the school system. Erica fell into agency through interning, where she says she "didn’t know anything about publishing, and 20 years later is still here."
Advice on social media:
Erica: Use the platforms you enjoy engaging on. You don’t have to be on all of them. “Don’t do it all, and not do it well.”
Social media doesn’t work for everyone but if it does for you, embrace it and engage with it. If social media isn’t for you, go to conferences, find local critiques, etc. The heartbeat of it all is Community.
TeMika: Are there things you are in love with and want to see more of, and are there things that you prefer not to see much?
Erica: Because she works mostly with illustrative work, she never knows what will capture her interest. Recently read a dummy book from her slush unlike anything she had read, and it excited her. She truly focuses on story. Erica wants to be taken on a journey, wants it to feel fresh, wants to be lost in story. She looks for engaging story, great rhythm, page turns, great read alouds, things that haven’t been done yet.
TeMika: Consultations, feedback... it's not easy to receive it. Sometimes its good, sometimes it's bad. Advice on receiving feedback?
Erica: Stay open to feedback. Though it is easier said than done. "It is brave to be here, and put yourself out there! It is brave that you can create and decide for yourself to follow through." As creators. you've taken these huge steps and you don’t want to cut yourself off from that when you receive hard feedback.
It is ket to balance your "knowing" with the critique. How do you stay true but remain openminded? And know this — you will do this through your entire year.
Realize that your work might not worked for that person, but it doesn't represent "global rejection." Ask them why it didn’t work for them but look for even more critiques so you can see what the heart of the feedback might be. Remember, your goal is to engage with the reader. Approach it with curiosity.
TeMika: Entrepreneurship. Self promotion. What do you like to see in self-promotion and any advice?
Erica: There are other ways for promotion. It's not always about social media. Some of her clients, engage in other ways. Some are great on social media. Some are educators, engages with schools. "We are lucky that in the children’s world because you have access to the classroom."
TeMika: Any advice on the business side of things?
Erica: Think of yourself as a small company, for you are an entrepreneur. Some creators don’t take that title on. Remember, you are a business!
Your agent is your business manager; think of your critique group as your colleagues where you workshop ideas. Set goals for yourself. Be money conscious. Keep records for taxes. Balance your income; use spreadsheets. Everything you do for your career is a a business endeavor.
TeMika: A lot is going on in the world… any suggestions to people who want to address difficult topics? Any advice on how they should address them in the work?
Erica: It’s important to not be too didactic. Find the humor, and levity in your work. Doesn’t mean that serious books aren’t important but remember that children, they live in a different mindset; the world looks very different to them. Find a way to do it in a way that will connect with your readers.
TeMika: The things we create, we can shape minds, families and communities? If you could reimagine yourself as superheroes, what would that look like?
Erica: In the context of her life and career, she’d like her superpower to be instilling 100% confidence in other people, adults and children. What could you do if you didn’t have any doubt? If you were not your own obstacle, what would you create?
Can't make it to the In-Person Winter Conference in New York City, join us online at the Virtual Winter Conference featuring inspirational talks, industry panels and deep-dive Creative Labs, taking place in February of 2026. Videos of all sessions are available to watch for approximately 30 days after the event.
State of the Children's Book Industry in 2026: Regina Brooks
TeMika: Please introduce yourself. Tell us about yourself, your accomplishments, but also, tell us what your favorite book was as a kid.
Regina: Before she moved into publishing, she was actually aerospace engineer, but as the Founder and President of Serendipity Literary Agency, she loves being an agent because she can use both the left and right brain. Growing up, she was also in the arts, having always loved to act and sing and dance —“thus the big hair” — but her mom said that can be your plan B, thus her foray into STEM.
TeMika: Are there things you are in love with and want to see more of, and are there things that you prefer not to as much?
Regina: Regina "see things in patterns", and would love to see things “go away." "No more hair books for a while"—or food, and empowerments i.e. I ams. She would really love to see more books with humor! At this point, it could be straight up joke, which might not tickle everyone but we need some humor nowadays.
TeMika: As agents, publishers, editor, aka tastemakers, how do you make your decisions? How do you know what is right at any particular time?
Regina: Trends — it is difficult to write to trends. She discourages people from it. In her opinion, there is usually something bubbling up in the world. A "primordial energy" that people tap into intuitively and they know what they want and start towards it. Agents, editors, and publishers try to follow that, not necessarily create them.
TeMika: Consultations, feedback... it's not easy to receive it. Sometimes its good, sometimes it's bad. Advice on receiving feedback?
Regina: “Harden your feet because people will always be stepping on your toes.” You will always get feedback, so you have to have a strong skin. People are always critiquing you. Take it and grow where you can, and don't take it to heart.
TeMika: Entrepreneurship. Self promotion. What do you like to see in self-promotion? Any advice?
Regina: Regina encourages creators to write a brief essay about the book. Sometimes we get distracted and forget what your motivation was for the book. Once you reconnect to that logline, that purpose, that why then you can make a clearer plan on promoting yourself and your work.
TeMika: Any advice on the business side of things?
Regina: “Don’t spend your advance, cause you’ll need it.” You might have needs that come up in your career. And keep in mind, the advances aren’t huge at first. It is difficult to do what you want to do if all the money is spent.
Also, time management. She works closely with creator to make sure that the pacing for projects are good but also, that books are released over a period of time for better visibility.
TeMika: The things we create, we shape minds, families and communities? If you could reimagine yourself as superheroes, what would that look like?
Regina: If I were a superhero, I would be able to materialize benefactors for artist. She’d hear an artist’s idea, feel the excitement, and POP — a benefactor would materialize.
Can't make it to the In-Person Winter Conference in New York City, join us online at the Virtual Winter Conference featuring inspirational talks, industry panels and deep-dive Creative Labs, taking place in February of 2026. Videos of all sessions are available to watch for approximately 30 days after the event.
Regina Brooks (Founder & President of Serendipity Literary Agency) is an award-winning author and literary expert with an indefatigable passion for guiding the careers of some of the publishing world’s best and brightest stars. As the founder and president of Serendipity Literary Agency LLC., a full-service company based in Brooklyn, NY, Led by Ms. Brooks, Serendipity Literary Agency LLC., has established a diverse base of award-winning authors in the adult and young adult fiction, non-fiction, and children's genres; including three-time National Book Award finalist, Newberry and Coretta Scott King award-winning author Marilyn Nelson, and Coretta Scott King Award winner, Sundee Frazier, author of Brendan Buckley’s Universe and Everything in it, an Oprah Book Pick and an Al Roker Book Club selection. Read more about Regina Brooks, HERE.
Pitching Your Portfolio: What Art Directors Really Want with Mina Chung
Mina Chung (Art Director) is a New York born and bred designer and crafter, and like a true new yorker, complains about the weather four seasons long. She got her start designing children's books at Sterling Publishing, then spent over a decade developing her craft and love for picture books at Dial Books/Penguin Random House. Mina joined the stellar team at Macmillan Children’s Publishing Group in 2021 and is now the art director for their children’s book imprints: Baltzer+Brey, Farrar Straus Giroux Books for Young Readers, Feiwel & Friends, Henry Holt Books for Young Readers, and Roaring Brook Press.
Keynote: Meg Medina
Keynote: Meg Medina
After a wonderful welcome, Sarah Baker introduced the amazing, the kind, warm and prolific Meg Medina took the stage. "I come here as a teacher but mostly, as your colleague."
We started with Story Time!
With a hilarious story of a travel mix-up in Houston, where she ended up at a hotel for a very different type of party instead of an invited book event—there was a lot of leather and confused looks of Meg in the lobby—Meg opened the keynote speak with this:
"Sometimes you think you're going somewhere and you've ended somewhere else, so it pays to check-in where you are. So let's do a check-in!"
Meg found her start at SCBWI, where she began at her local chapter in Virginia. She had been a writing teacher and "closeted poet" but not until SCBWI did she really make serious moves toward becoming a children's book writer.
The meetings were in a small church, which she drove two hours to get to. They sat on uncomfortable folding chairs (she promises its improved since then) but still knew it was a magical space.She didn't know anything and had never really done anything in this realm but she knew she was sitting in room with other people with the "strange longing for the impossible."
Since the beginning of her career, A LOT has change. She remembers when Instagram and the new iPhone was launched. But being toward the back half of her career, she reflects on her where she started and where she is now.
From her first book, Milagros (2008) to Graciela in the Abyss (2025), she has learned a lot, and much has changed. From her first one went into print and disappeared quickly to her most recent one has been celebrated, she wanted to represent the bookends of her career to show how things develop and change. Though she didn't want to totally go in about her process, she wanted to talk about what she thinks will be useful to us.She posed the question, "What's it gonna take to fly long term in this career?"
First, she encourages us to think big and lovingly about yourself and others.
Meg believes that at the beginning of your career, we tend to ask: How? How do i break-in? How do I write that query? How do I get an agent to represent me? How do I get to the next level? Stand out?
Though these questions are important, they are not essential.
She believes the important question is: WHY? Why do you do this work?
We all have different whys and it will change over the years.
Her "why" started as a "craving for a creative life —wanting to tell stories" to "living a examined life, and putting those examinations on the page to help pave the way for kids growing up." She wants to "walk alongside them through the good, bad and ugly times." Her advocacy for diversity and inclusivity will never, ever change!
For Meg, growing up was a mixed bag. Though there were many challenges, it taught her that even through difficulty, you can also learn how to make it out. She is committed to help kids face contradictions in their life and to wonder how it all fits together.
"Enter the Care Team"
Function a "tios" and "tias." When we write, we share stories of being/ living among flawed humans. We are helping them see the broken spots, and pursue higher aspirations, giving them an emotional and intellectual toolbox.
"Don't do this career to get back at your bullies or to be famous"
Even after 20 years, she still struggles with writing. She goes through tons of drafts, and existential crisis' but this is what she comes to—her mantra, "I am still learning and I will be forever" so she wishes us a lifetime of "Sacred Suffering!"
It took her 15 years to finish writing Graciela in the Abyss, after false starts and many drafts. Pandemic brought us all to the "edge of the chasm" where we saw in real time the "withering" of books as we dealt with unprecedented times. This brought up the question—"What do we owe each other as a community?" After all the isolation, grief, sadness and loss. Meg revisited her novel and this time, she wanted to explore the darker side of existence. Though she never was a fantasy writer, she wanted to push herself. Meg did her research about oceanography, fantasy writing, world building, etc and dove in!
Meg says, after 20 years, "humility and trust" are essential parts of the journey. Commit to learning and changing things. Commit to being edited. Growth and learning go hand in hand in this career. Be open to collaboration and connection throughout your career. Over your whole career!
"Scare yourself. Take risks." Lean into those relationships that fuel your creativity, expansion and artistic curiosity. But also, be mindful of what may drain your energy—public speaking, social media, updating websites, presentations, marketing. Be thoughtful and intentional how you navigate the intersection of art and commence, because that is where we sit.
"Reframe "business" to something more meaningful."
Make it feel more geared to community. Build relationships with other bookish people. When sharing out in the world, think:
- Am I expressing who I really am, professionally and personally?
- Am I dealing with something that I am adding to the community?
- Am I commenting on something that has happened in the world?
- Am I offering a way for people to know me and my work better?
BE INTENTIONAL and remember, it is focused on community. Meg encouraged us to take all that we can from this community but to put back in as well. Support teachers, librarians, artist who are being censored.
"If it is happening to one of us, it's happening to all of us." Give back, "bare witness and speak out in small ways." Donate, volunteer, do what you can for this community.
"Write with the best that is inside you!" Keep learning and growing with the trusted people you meet along the way. Respect yourself as an artitst today and remember you are a part of something that is bigger and loves you.
Meg Medina served as the eighth National Ambassador for Young People’s Literature. She is the author of many notable works for young readers of all ages, including the Newbery Medal–winning and New York Times bestselling book Merci Suárez Changes Gears, the first in a trilogy. Meg's work has won numerous distinctions over the years, including the Pura Belpré award, the Ezra Jack Keats Writer's Award, the Charlotte Zolotow prize, and the Margaret Wise Brown prize, among others. Her work examines how cultures intersect through the eyes of young people. The daughter of Cuban immigrants, she grew up in Queens, New York, and now lives in Richmond, Virginia.Welcome with Sarah Baker
Sarah Baker
SCBWI Executive Director
sarahlynnbaker.com
Networking Happy Hour!
Networking Happy Hour!
After a full day of so many amazing keynotes, panels and breakout sessions, the attendees were able to kick back, grab a drink and chat about the day! The energy was electric and I wanted to know what they thought of the day. So I asked!
Veronica Miller Jamison is a returner to the SCBWI conference and I wanted to know, What’s been your favorite part of the conference so far?Veronica: The workshop with London Ladd! Having dedicated time to experiment with the techniques of an acclaimed veteran illustrator, gave me a chance to play and add to my visual language. Check out Veronica's beautiful art at www.veronicajamisonart.com and follow her on IG @veronicajamisonart
Friday, January 16, 2026
Portfolio Showcase 2026!
Meet Team Blog 2026
Meet Team Blog 2026
Happy Conference! I am so ecstatic for this year's event! I can't wait to see old friends, network and meet new people, get some valuable info from the breakout sessions, etc. But before we get started, how about we introduce ourselves!
I’m a veteran teacher who works with writers at all stages to create meaningful, compelling stories for young readers. While I’ve taught privately and for many organizations, including the SCBWI, I’m excited to be teaching two upcoming certificate courses in writing for young readers through the University of San Francisco (online). Each year, I’m honored to host the SCBWI First-time Attendee Orientations at the SCBWI conference in New York (maybe I’ll see you there!), as well as the virtual conferences. It’s one of my favorite things. I’m also so proud to have been awarded SCBWI Member of the Year (2009). My short story “Ghosts Around These Parts” appears in the anthology The Haunted States of America. I’m represented by Kayla Cichello at Upstart Crow Literary.