Saturday, February 7, 2015

Creating Cover Art with Elizabeth Parisi

It's a full house in this interesting session for illustrators. Elizabeth Parisi offers helpful tips about creating art for book covers. She is creative director, trade publishing at Scholastic, who oversees over 150 titles per year. Here are a few tips:

  • Today covers are simple and not very narrative—they do not say it all.  Examples: Wonder, Eleanor and Park. Leave more to the readers imagination. Simplicity is a trend.
  • Creating cover art is a collaborative process with your designer, art director, and editor. Work with them. You are on a team.
  • Be aware of what’s popular in cover design, but don’t simply mirror it. Try to offer something different. Go to book stores and be aware of trends.
  • Cover trends are like fashion—they change and get dated. Keep adapting your style.

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