Francesco Sedita--vice president and publisher, Grosset & Dunlap--is completely charming!! One of the things that he's focusing on right now is boy books for reluctant readers. Something that allows kids to say, "I can do this!" (reading)
He himself was a reluctant reader, which was why he really loves working on these types of books. And he believes that children's books are still selling, and they will continue to sell.
For the attendees, he had some advice: "Forget everything you've heard here--go home and write."
Focus on the story you want to tell. The rest will come later. All and all, he was inspiring and energetic. In fact, he really made me want to write MG!!