Jane Friedman: Publishing Options in 2019 Panel

Jane Friedman

Jane Friedman has twenty years of experience in the publishing industry, with expertise in business strategy for authors and publishers. Her newest book is The Business of Being a Writer.

Monthly, she analyzes the publishing market and looks at the spectrum of self publishing to traditional publishing in order to provide this information to authors and publishing professionals on her website and via Twitter.

She explained that true hybrid publishers bring the strengths in traditional publishing with the strengths in self publishing. Many self publishing services will call themselves hybrids but they are not doing anything that you couldn't do it yourself. She shared that you have to educate yourself and examine what you are getting from them versus what you could do yourself.

Jane shared that when a creator self publishes, it is easy to get it distributed by Ingram, uploaded and available on Amazon, and listed on Barnes & Noble. But the more difficult part is making sure that others actually know it exists. How do consumers, teachers and librarians know that the book is available for them? That is the challenge because the marketing falls on you. In traditional publishing, the publisher has wider channels of connectivity to make your book known and available to readers. It is important to understand where on the publishing spectrum your project best fits and also what you bring to the table to get the book out in the world.

Some resources she mentioned for those interested in self publishing are Independent Book Publishers Association and Writer Beware.

Jane Friedman: The Future Of Authorship

Jane outside

Jane (left, on the big screen) on the panel

Jane Friedman has spent over fifteen years in the publishing industry as an editor, publisher, and professor. Currently she serves as the web editor of the Virginia Quarterly Review at the University of Virginia, where she also teaches digital publishing and online writing. Her newest digital media initiative is Scratch Magazine (www.scratchmag.net), a quarterly magazine all about the intersection of writing and money. Jane was also the publisher of Writer’s Digest, and her expertise on the transformation of the publishing industry has been featured throughout many events and media, including NPR’s Morning Edition, Frankfurt Book Fair, Publishers Weekly, SXSW, and Nieman Journalism Lab.

Her opening statement on the panel reflects on how much has changed in the last fifteen years, saying,

"Now that everyone can publish, everyone does publish."

She raises important questions:

How is work discovered - and what's the role of companies like Apple, Google and Facebook who control how people reach each other?

What should be/will be publishers' role?

and

How do author careers get made?


On creating author platforms, Jane advises it should be organic, slow and about connecting with readers.

"Platform grows out of your body of work."

The panel discusses how the the bad rap of self-publishing "has disappeared or is rapidly disappearing" - that's a quote from Paul Aiken, executive director of the Author's Guild (which now accept self-published authors as members.)

Jane suggests there can be an experimental approach, with self-publishing mirroring technology startups - it doesn't have to be perfect the first time. And she referenced Abbi Glines' story that Abbi just shared on the panel of how her "The Vincent Brothers" (one of her first self-published books) wasn't as good in that initial launch, and when it was acquired for traditional publishing (Simon Pulse) she went back and spent a year to fix the book. She became a better writer and built her following as she kept writing and publishing.

The panel discusses niche markets, marketing, and what authors have to weigh between self-publishing and traditional publishing - it's a fascinating discussion!

The Future Of Authorship panel begins!

Lin Oliver (far right) expertly moderates the panel of, right to left: Paul Aiken (Executive Director of the Author's Guild), Jean Feiwel (SVP Publishing Director MacMillian Children's Books), Jane Friedman (Web Editor, Virginia Quarterly Review), Abbi Glines (best-selling author of both self and traditionally published books), and Timothy Travaglini (Director of Children's Acquisitions for Open Road Media.)