Showing posts with label kelly starling lyons. Show all posts
Showing posts with label kelly starling lyons. Show all posts

Saturday, August 6, 2022

Feeling Stories with Kelly Starling Lyons

Kelly Starling Lyons is a founding member of The Brown Bookshelf, teaching artist, and award-winning children’s book author. She has written more than 20 books for young readers that span from easy readers to picture books and chapter books. Among her acclaimed titles are My Hands Tell a Story, Caldecott Honor winner, Going Down Home with Daddy, Christopher Award winner, Tiara’s Hat Parade, and Notable Social Studies Trade Book for Young People, Sing a Song: How Lift Every Voice & Sing Inspired Generations. She’s also the author of popular series including Jada Jones, Miles Lewis and Ty’s Travels which won a Geisel Honor Award for Zip, Zoom. Kelly lives in Raleigh and was named to Good Morning America’s 2021 Inspiration List: Who’s Making Black History. Learn more about her at www.kellystarlinglyons.com

Kelly Starling Lyons presents her session on Picture Books


The full title of Kelly's breakout session is "Feeling Stories: Creating Picture Books That Pack an Emotional Punch."

Kelly opens with some tips on writing picture books, including:

- There are no absolute rules

- Child main character should solve problem on their own (but elders can be important - they are in Kelly's work)

- Leave room for the art to tell the story, too

- Craft each page turn like a mini-cliffhanger

- It needs to stand up for repeated readings

With mentor text examples and exercises, Kelly walks us through ways to create emotion. Mining our memories and experiences. Keeping a journal or file of ideas. Looking at our life with a "writer's eye."

She suggests that #1, we make a list of:

Best and worst school or family memories (from when you were 4-8 years old)

and/or

Experiences or relationships that inspired you or changed you

An example Kelly gives is girls at school making fun of her outfits.

Next, #2, she asks us to write down, for each item on our memory list, our emotions -- how did we grow or change?

As an example, Kelly tells us about those mean girls at school - and how she experienced embarrassment at first for being picked on, then fear because some of the girls were tough, then anger at being picked on, then relief when she figured out how to deal with them, then finally empowerment in being able to stand proud in the outfits she chose to wear.

Kelly quotes Jacqueline Woodson's inspiring words:

"...when I write, I go back and I remember who I was, and I start crafting my characters from that place. My writing starts with something that I know deeply, and then put it onto and into my characters." –Jacqueline Woodson

Show emotion with Touch, Dialog, Smells, Sounds, Taste  - think about how you can bring emotions to life. "It's really important to use sensory detail..." Keep in mind the illustrator will be focusing on what the character sees, and you can focus on the other senses!

#3, Kelly has a write a scene, 

and then #4 asks us to create a character who is dealing with the emotional truth of our memory. 

Consider: What does our character want? And what is standing in our character's way? "We have to feel that longing." And raise the stakes. Why does it matter so much? How do you make the reader feel how much it means? What's at stake if the character doesn't get it?

There's lots more, with Kelly answering audience questions, talking about self-publishing and how there are no shortcuts, her own publishing journey and being published by multiple publishing houses, and many more examples, from Kelly's own books and other mentor texts, too.

Final gem of advice:

Write from your heart

Friday, August 5, 2022

Marketing Your Book on a Budget: Kelly Starling Lyons


I don't know about you but every time I leave the house, it's like $150+tax. Kelly Starling Lyons drops gems on marketing your book on a budget. 

Kelly Starling Lyons is helping us give our books a better chance. Kelly Starling Lyons is a founding member of The Brown Bookshelf, teaching artist, and award-winning children’s book author. She has written more than 20 books for young readers that span from easy readers to picture books and chapter books. She reminds authors to keep up the marketing effort, even after the book launches. 


Jada Jones - Book Marketing Plan
Jada Jones - Book Marketing Plan

Lyons shares the importance of being a partner in helping our books succeed. The biggest investment we can make isn't financial, it's investing in yourself and others. Sweat equity will help put your book on people's radars.


 
In 2020, Lyons set out to launch Tiara's Hat Parade, but changed directions due Covid-19. Lyons pivoted to an online "parade" for the book launch of Tiara's Hat Parade. The launch included a Live Illustration Demonstration, a virtual author reading, and an author & illustrator Q&A.

 

Virtual Hat Parade

Her efforts led to Tiara's Hat Parade being selected as the March Book of the Month for Read Across America and was chosen as Read Across America Day! Lyons has a way of extracting the relevant content of her book and creating an experience. 


For example, Lyons dreamed of her book being on stage. Next week, Book-It-Repertory Theater is hosting auditions to transform Tiara's Hat Parade into a stage production through Washington State. 


Always have a call to action when promoting online. Posting a picture? Include a pre-order link. Sharing about an event? Include a link to your website.

 

Example of a virtual book launch by Traci Sorell


Here are six ways to market your book on a budget!


  1. Plan a Strong Debut
    1. Collaborate with a community partner and develop a win-win relationship
  2. Collaborate with Author Friends - Lyons joined forces with a few author friends called the Sewing Circle
    1. This circle created joint blog posts, connected with indie bookstores, and offered a package for a bundle of books #teamworkmakesthedreamwork
  3. Tour the Web
    1. Research blogs and bookstores to connect with
    2. Plan Zoom Visits to schools, libraries, and organizations
  4. Offer a Giveaway!
    1. Host a giveaway on Instagram/Twitter
  5. Build a Web Presence - what's the story behind who you are and your story
    1. Amazon, Goodreads, SCBWI, Website, FaceBook
  6. Present at conferences


Pro-Tip: Recommend a cold call to the youth media specialist at the library and follow up with an email.


Lyon's grandmother often shared 'Nothing beats a can't but a try.' Make your pitch personal and specific. Lyons has proven time and time again, you CAN market your book, especially on a budget. 


Missed this workshop? Check out the video archives here. https://www.scbwi.org/event-summer-conference-2022/video-archive/


Enjoyed this recap? RT the post on Twitter so others can check it out.



Kelly Starling Lyons is a founding member of The Brown Bookshelf, teaching artist, and award-winning children’s book author. She has written more than 20 books for young readers that span from easy readers to picture books and chapter books. Among her acclaimed titles are My Hands Tell a Story, Caldecott Honor winner, Going Down Home with Daddy, Christopher Award winner, Tiara’s Hat Parade, and Notable Social Studies Trade Book for Young People, Sing a Song: How Lift Every Voice & Sing Inspired Generations. She’s also the author of popular series including Jada Jones, Miles Lewis and Ty’s Travels which won a Geisel Honor Award for Zip, Zoom. Kelly lives in Raleigh and was named to Good Morning America’s 2021 Inspiration List: Who’s Making Black History. Learn more about her at www.kellystarlinglyons.com