“The Big Picture” was a unique panel made up of publishing's biggest big-wigs, leaders of the children’s divisions of their publishing houses.
The takeaway: Children’s books at publishing houses are now the most important revenue stream, they are no longer seen as the “publishing stepchild.”
Andrea Pappenheimer, director of sales and associate publisher at HarperCollins Children’s Books, spoke about how children’s divisions are the innovators, demonstrating the most growth—back lists and big hits.
When describing the mission statement at HarperCollins, Pappenheimer spoke about not only making great books, but being an author focused company. HarperCollins produces great books by attracting the most talented writers and illustrators.
"It's an exciting time for children’s books," Pappenheimer said. She spoke about how more space for children's books are being allotted at outlets like Target, Walmart and bookstores in general.
She also spoke about the resurgence of independent bookstores, and how at one time they were closing, new stores are now opening, Amazon being an example. "We'll have to see what happens with that," she said. "But it means there is a market."