First, Penny went over the absolute basics of art licensing:
- Art Licensing = Legal permission given to a manufacturer to produce and sell products using your art for a fee
- Artist = Licensor
- Manufacturer = Licensee
- Take classes
- Visit trade shows
- Look at types of products and companies that sell these products and start a list
If you can draw a character, you can license your art.
Your goal as an artist is to license the same piece of art to different manufacturers of different types of products so that you can get paid multiple times for that one piece. Something you can't do with one piece of bubble gum, one kitten*, or one copy of nuclear weapons blueprints.
Seventy-five percent of the Surtex show (SURface Trade EXpo) is devoted to art licensing.
Links: http://www.artlicensinginfo.com, LinkedIn art licensing group, and surtex.com's monthly e-newsletter called On the Surface for more tips on getting started in art licensing.
*You might be able to license a kitten, I really don't know.