I had the honor of interviewing Kid Lit book marketing expert Barbara Marcus, who will be presenting on the Saturday morning of the upcoming #NY12SCBWI Conference as part of a super-star panel exploring "Children's Books, Today and Tomorrow: Four Expert Impressions."
Barbara is Strategic Innovations Advisor to Penguin Books USA focusing in the area of new ventures and new publishing opportunities and Advisor to Open Road Integrated Media in the area of children's digital publishing. She is on the Board of Knowledge Adventure, a children’s software and technology company and Media Source, a children’s books direct marketing company and publisher of Library Journal and School Library Journal. Prior to that, she was President, Scholastic Children’s Book Publishing and Distribution where she was responsible for children’s consumer book publishing and distribution in the United States. After acquiring J.K. Rowling’s Harry Potter and the Sorcerer’s Stone for publication in the United States in 1998, Barbara led the publishing effort for six out of the seven Harry Potter titles.
We discuss what made "Harry Potter" so successful, the future of e-books for kids and teens, how concerned we authors and illustrators should be about building a "brand," and much more!
You can check out the full interview here.
I know Barbara's answers made me even more eager to attend her conference presentation, and you can as well. Registration for the Lucky 13th Annual SCBWI Winter Conference is open, and we hope to see you there!
Illustrate and Write On,
Lee
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