Sunday, February 2, 2025

Thank you for joining us here on the SCBWI Conference Blog!

We're so glad you took time to explore these highlights from the In-Person 2025 Winter SCBWI Conference with us.

Thanks from your SCBWI Team Bloggers, right to left this time:
Justin Campbell, Jolie Stekly, and Lee Wind 

Want more about the business, inspiration, and craft of creating books for children and teens? You can still sign up for the Virtual Winter 2025 Conference -- learn more about it here. (There's a discount code if you were at the in-person conference and want to do the virtual conference, too.)

And if you want to save the date for the 2026 Winter In-Person Conference in New York City, it will be January 16-18, 2026.

Most of all, we're so glad you're part of the Kid Lit Community.

Now, Illustrate, Translate, and Write On!

Some photos (and a silly video) from the autograph party!

What fun to get books signed and personalized by all these amazing creators - here's just a visual taste:

Erin Entrada Kelly strikes a pose

A more candid photo of Sophie Blackall handing over a freshly signed book



Debbie Ohi and me - it's a polaroid! (Thanks, Andy!)

Padma Venkatraman signing

There were quite a few long lines, but the longest inspired this very silly video...





Wrap Up with Sarah Baker, SCBWI Executive Director

 What. A. Conference! 

Sarah Baker takes the stage, wiping away tears, after an amazing keynote to close out the conference. 

She sends out a big thank you to the amazing faculty and hard working staff, and to all the attendees for being here and creating the amazing vibe and energy. 

If you weren't there, or still want more, there is still one more conference available at the upcoming SCBWI Virtual conference. Register HERE. 

It will kick off with the Golden Kite Ceremony, which is open to all. 

Mark your calendars, next year's winter conference is taking place January 16-18, 2026.

Sarah also reminds everyone to use your member benefits, and if need to know what they are, check out the benefit series which can be found online HERE.

And finally she passing along some advice that was passed along to her: Know your power. Know your why. And be ready. 

"This room is filled with so much power for good...there's so much power in the community...and we can harness it...Let's go out and make the best books we can for children all over the world."





Keynote Sophie Blackall, Author/Illustrator

Closing Keynote
Sophie Blackall, Author/Illustrator


...I....well...um...Where do I actually begin? 

Sophie Blackall is a magician, and she transported us to a place that honestly, I am still finding my way back from. Her voice made us all lean in, her humor captivated us, and her moments of quiet settled our spirits. So here is my attempt to bottle up some of that magic, and share it with you all! 

...wish me luck.

It began with a sketch and a note, written in a sketch.

“Draw Antonio, draw Antonio, draw and don’t waste time”

Michelangelo wrote this in response to his pupil, Antonio Mini, which lead Sophie into multiple notes, scribbled on scraps of paper by other artists she admires


"Draw like hell"

"Short moments, repeat often"

"Crude + simple"
"You are drawing too tight"
"I am 1000% sure you are drawing too tight! Stop it now!"

So with that in mind, Sophie decided to share some notes that she keeps for herself. 
Notes to Self
Disclaimer from Sophie: 
Take what is useful 

1. Remember People’s Name
"Treat everyone like they are the most important person you’ll meet." 
You never know who they will become. Write their name down. Ask again if you forget. Treating others with kindness is so vital to nurturing your ecosystem.

To illustrate this, she showed us a picture of a woman with bobby pins in her hair. There was much to see and a lot to take in but the question she asked and what we should ask is...
Does she have bobby pins on the other side of her head?

Her advice is to pay attention, ask questions, and discover what is on the outside, and inside. There is so much concealed from view. 

So get to know people.

2. Read to Children 
It surprised her to know that many creators didn't read to children. "This is how you know what they respond to!" What makes them roll on the floor laughing, what makes them happy, what makes them feel brave!

Get out there, and read to children. 

3. Read to Yourself
Read! Read! Read!
and read some more!

 Consume as many books as you can! Take notes. See what is facing out in the bookstores, and the library.
Reading allows you to get you "out of the self and return to yourself." It helps you learn something new or remember something you’ve forgotten. Read an old book and see how you’ve changed. Don't forget that a book changed your life once upon a time. 

Give yourself the luxury of reading.


4. Give Voice to Your Own Astonishment 
Now this blew my mind. What a way to put this concept that we all know and feel so deeply.

"Begin there."
You were made to give voice to that subject. To that thing that sparks curiosity. Sophie keeps a folder of what she finds astonishing and interesting, giving them connections. I believe it was a case study in understanding why and how someone is hard-wired.

As she flipped through a slide of pictures that we were all unique and captivating, she was able to, in real time, show us how all of them were connected and furthered our understanding of her style and aesthetic. Her cabinet of curiosities, if you will. 

"Don’t dismiss the tiny ideas"

She showed us how rediscovering a diagram of a lighthouse she had gotten led her down a path to create "Hello Lighthouse." A quote from her family made its way to a notebook and that sparked "If I Was Horse."




And then...she proceeded to narrate, from the podium, a video of a flip-through of her book.

...a magic experience.

Once my inner child stopped running around in pure joy, we moved into the next "Note to Self."

When You Are designing…

5. Mind the Gutter
Self explanatory. It's funny how many times we, as artists, forgot about the gutter of a book. Be mindful of what is going in the center of your illustrations. Plan for it.





6. Make them want to… 
...turn the page!
It is our job to turn children into readers of all kinds of book to empower them as adults to read ideally and deeply. "Make children want to read a book over again and again and again. We know how one book can change a child’s life."
"Librarian are risking so much to get books in the hands of children who need them."

What can we go? We can make books that they want to read over again. Children truly have no agency in an uncertain world except in stories they’ve read. They might already know the ending but they still enjoy it the same. It is a little form of control for them and it brings comfort in returning to book they know.

7. Dig Deep
"The books we make will out live us all. So make a good one."

Kids years from now will read your book so really dig deep and make the best book you can. That means not using the first Google image you find or relying on AI. That means not tracing but drawing real people. Fall in love with the gritty, beautiful grime.  It entails talking to strangers, booksellers, and librarians. Make the most of what is available to you!

8. Fresh Eyes
Find ways to clear your head and see with fresh eyes. Put that drawing in a...draw. Or cupboard. In a box, inside of another box...Take a break. Put your artwork away and return with fresh eyes.

Set some rules and restrictions and see what happens when you follow them...or when you break them. 

Find new perspectives.


9. Document Your Process 
Sophie proceeded to show the attendees a video of how she documented her process of Farmhouse. It was inspired by a real farm that she basically excavated and used everything she possibly could to document that experience. Whether it was in taking photos or using the smallest piece of aged wallpaper as a throw rug in an illustration, she showed us, in full detail, all the nuances and uses of her process.

And this allowed her audience to follow along on her journey. To the point, that the pre-sales of the book propelled her to the New York Times Best Selling List.

10. Trim Your Videos
"Just move the yellow bar."
The audience burst into laughter as we watched the awkward start of a video of Sophie before she trimmed it. 

"When the earth laughs, it laughs in flowers" <3

"Trim your videos, people. Get to the good stuff."

11. Stretch 
Your mind, thoughts, and body. Mimicking a video of herself on the big screen stretching, Sophie demonstrated the stretches she does to keep her body limber. Some attendees joined as well. But she also stressed to stretch. your mind.
"Be afraid, nervous and alive."

12. Stand Tall 
"There are no good books that are only for children."

Be proud of the work you do, be proud of the field/career you're in. Period!

13.Collaborate 
Collaboration is in the genetic makeup of our work. It is the creator and the audience. The writer and the illustrator. The words and the pictures. 

There are so many people to learn from. Like she said before "make most of what is available to you." Engage with your community. 

14. Build Community
Sophie currently works at a studio in Brooklyn which she shares with several different artists. It is where they share thoughts, ideas, their work, and their lunchtime. From that experience, Sophie wanted to create more spaces like that and she founded Milkwood, a creative retreat for the children's book community.

It reminds her how vital community is. To this day, she is astonished and grateful to be able to provide this safe space for the children's book community, and in an uncertain world, the community is our anchor. Our community helps us experience the sheer joy of living. 


In Sophie's words, 
"All of these notes amount to the same thing. Keep going, keep doing it, and keep trying to make the best book you can."


Yes. Yes, we will.


About
Sophie Blackall is an award-winning illustrator of over 55 books for children, including the New York Times best-selling Ivy and Bean series, the 2016 Caldecott Medal winner, Finding Winnie and the 2019 Caldecott Medal winner, Hello Lighthouse, which she also wrote. She is the five-time recipient of The New York Times Best Illustrated Picture Book Award and has worked with UNICEF and Save the Children, UK on global health and literacy initiatives. Originally from Australia, she now splits her time between Brooklyn, New York, and the Catskill Mountains, where she and her husband run a retreat for the children’s book community called Milkwood Farm.www.sophieblackall.com 





The Picture Book Puzzle: Putting the Pieces Together to Create Your Picture Book Dummy


The Picture Book Puzzle: Putting the Pieces Together to Create Your Picture Book Dummy 
With Art Director Sharismar Rodriguez



In this Creative Lab, Sharismar walked us through what the puzzle pieces are to create our Picture Book Dummies. 

The Four Puzzle Pieces
1. Choosing your Protagonist 
2. Building Good Storytelling 
3. Create a Blueprint 
4. Covers as Marketing Tools 

1. Choosing Your Protagonist 
        This is the step where you begin the character design. What will the character look like? What’s the character’s expression of emotion? Do you choose your characters or do your characters choose you? What are you bringing to the character, whether yours or someone else’s?
 
When character designing consider: Who? What? Why?
Who are they?
    Animal? Human? Object? Etc

What?
What is their purpose, obstacle, strengths, weaknesses?

Why? 
To save the day? To make a friend? To…?

Things to Consider When Designing
-Shape: Round, Rectangular, Triangular 
-Texture: Sharp, soft, rough, fluffy
-Props: Clothing, gadgets, jewelry

This helps inform their personality and who they are visually.

After a case study of a few character designs of some of her clients, we were able to work on our own characters.

Exercise A:
  • Examine your main character 
  • Identify the Who? What? Why?
  • Can you improve upon your character?
  • Re-envision your character giving it 2-3 qualities that will make it stand out.
Next, we moved onto Creating a Blueprint, where we did a case study of thumbnails and picture book dummies. Here are some dimension/ Standard Trims to keep in mind as you start planning your dummy.

Vertical/Portrait: 
8x10, 8.5x11, 9x11

Horizontal/Landscape:
10x8, 11x8.5, 11x9

Square:
8x8, 9x9, 10x10

Picture books also can vary in pages as well.
24 pages
32 pages
40 pages
48 pages

64+ (Uncommon)

1 Signature= 16 pages 

Well, signing off so I can rework this character of mine, but happy editing and don’t forget to ask all of those important questions. But most importantly, what is the heart of my story and how can I make that come alive?

About
Sharismar Rodriguez is a highly accomplished professional in the field of Children's Publishing, boasting over 15 years of experience in design and art direction. Her portfolio includes numerous award-winning and commercially successful titles, such as CHOOSING BRAVE, a Caldecott Honor Book by Angela Joy, illustrated by Janelle Washington; THE MOST BORING BOOK EVER by Brandon Sanderson, illustrated by Kazu Kibuishi; and the upcoming THAT'S MY TRUCK! A GOOD INSIDE STORY by Dr. Becky Kennedy, illustrated by Joanie Stone, among many others. She's currently a Senior Art Director at Macmillan Children’s Publishing Group.sharismar.com/ 



Creative Lab: Crafting Characters that Make Us Laugh and Cry with Author Padma Venkatraman

 

Padma Venkatraman

Padma Venkatraman is the author of BORN BEHIND BARS, THE BRIDGE HOME, A TIME TO DANCE, ISLAND'S END and CLIMBING THE STAIRS, which have sold over 1/4 million copies and secured over 20 starred reviews. She is the winner of a WNDB Walter Award, SCBWI Golden Kite, NE-SCBWI Crystal Kite, 3 South Asia Book Awards, 2 Paterson Prizes, 2 Julia Ward Howe Awards etc. Her books have received several other honors (ALA notable, Malka Penn, Prix du Libraries, Litterado Prize, Sakura Medal) and been on numerous state award lists. When Padma isn't writing, she's presenting keynotes, conducting writing workshops, or speaking with young people in schools. Padma immigrated on her own at 19 and later pursued a doctorate in oceanography. Her love for our planet inspired her latest novel: SAFE HARBOR (7-11y).

Padma opens the creative lab with exercises, telling us about three techniques we can use to help readers and our characters connect:

Embody our character

    Act, move like they would

Mind-melt with our character

    Think like they would 

Feel our character's Heart

    Speak like they would

Asking us to close our eyes for privacy, Padma suggests we try to embody one of our characters in a moment of joy. How would they sit? What would they do?

Another exercise has us remember a favorite scene from a book, and then asks us to think about why we love it so. Most of us saw that the why resonated with something in our own lives. (It certainly did for me!)

The exercises keep coming, set up with examples from other authors and from Padma's work, too. 

Two more highlights of what Padma shared:

"It is in the space between the words that we meet our characters."

and

"You control time in your novel... You decide how long each scene is." 

This creative lab is off and running!

Welcome and Awards Presentation

Happy Day Two of the SCBWI Conference!


Thank you for the Team Blog shoutout, Sarah! This morning was full of anticipation because…
AWARDS!!!!

It is so special to be recognized by your peers and the attendees were so excited! Sarah Diamond, the Associate Director Of Digital Content And Awards presented the scholarships and Grant Awards. Congratulations to all of the winners and honorees!

BIPOC Scholarship 
(For Black, Indigenous and People of Color)
Tamika Gibson
Lindsay Quintanilla 

Student Illustrator Scholarship 
(for full-time university students studying illustration)

Amy Selstad

Lauren McPheters

Author-Illustrator Scholarship 
(funded by Little Brown Books for Young Reaers)
Judith Valdés B.

Translator Scholarship 
(funded by Ruta Sepetys)
Hongyu Jasmine Zhu

2024 Works of Outstanding Promise (WOOP) Grant
Winner ($2000):
Melissa Miles (Sam of the Seas)
Honor ($1000): 
Annie Harmon (Damnation


2024 The Regional Advisor Marketing (RAM) Grants
Winner ($2000): 
Anita Fitch Pazner (Words Matter: The story oof Hans and Sophie Scholl and The White Rose Resistance)
Honor ($1000): 
Caz Goodwin (Wombat Dreaming)

2024 Narrative Art Award Winner
Shubo Yu for Common Ground 


TeMika Grooms, the Manager of Design and Illustration took to the stage to announce the Portfolio Showcase Winners!

The judges spent much time reviewing the portfolios, and took a lot of notes. TeMika told the attendees that the judges thought “All of the portfolios were BANGIN” this year! I couldn’t agree more!

“You should be very proud of yourself. You showed up and put your portfolio on the table. You pushed pass things you needed to pass through and you showed up.You should be so proud of that!” - TeMika Grooms

This year, the winners will enjoy the additional benefit of having their work presents at the SCBWI booth at the Bologna Children’s Book Fair.

Now onto the winner! 
Congratulations to: 

The Bronze Award winners will receive:
- One virtual meeting with an art director or agent who will provide guidance and feedback on your portfolio.
-One image from the winner’s portfolio will be showcased in the SCBWI booth at the 2025 Bologna Children’s Book Fair. 



Judges Thoughts on their work: 
"Range. Good figure work. Simple and magical. “Saturday Evening post meets magical realism.” A mix of magic and realism in one portfolio which  is very rare. Strong characters. Cinematic look"




Judge's Thoughts on their work: 
"Spare. Great sketching. Great emotive character work and gesture"



The Silver Award winners will receive:
-Two virtual meetings with art directors/agents who will provide guidance and feedback on your portfolio,
-A one-year renewal of your SCBWI membership, and
-One image from your portfolio will be showcased  in the SCBWI booth at the 2025 Bologna Children’s Book Fair. 


Judge's Thoughts on their work: 
“A good illustrator is a good designer” The art has Richness. Texture. Unique style. It's Fresh and contemporary. 



The Gold Award winners will receive:
-Two phone/virtual meetings with art directors/agents who will provide guidance and feedback on your portfolio,
-Free admission ticket to the next in-person New York Conference (room and airfare not included),
-A one-year renewal of your SCBWI membership, and
-Two images from your portfolio will be showcased in the SCBWI booth at the 2025 Bologna Children’s Book Fair.


Judge's Thoughts on their work: 
Spare. Consistency while still feeling “Special." Demonstrated Portrait style, lettering, and brushwork. It has a Jump off the page” quality.

Congratulations to all of the winners!

Saturday, February 1, 2025

The LGBTQIA2+ and Allies Social

We sat in a circle that kept expanding, talking about creating – and publishing – in the face of so much noise and our Queer community (among others) being under attack.

The evening was warm, welcoming, and supportive. We shared (1) opportunities, (2) favorite recent Queer Kid Lit reads, and (3) wisdom. 

Here are some highlights:

(1) Opportunities:

There are two scholarships at the Highlights Foundation to check out (and consider applying for!) The KidLit Pride Scholarship and the Transgender and NonBinary Scholarship for Picture Book creators. The deadline to apply is February 10, so jump on this!

The Azantian Agency wanted folks to know they're looking for LGBTQIA2+ and Allied KidLit creators - check out their agents and who's looking for what here.

There's a Queer KidLit Creators group that's free to join - it's independent of SCBWI, and the group has a monthly zoom community gathering, an online critique system, and even a daily writing sprint (for 15 minutes.) If you identify as Queer and you're creating (illustrating, translating, writing) KidLit, you're welcome to join - all the info's here


(2) Some of the favorite Queer KidLit reads (including some of the group's upcoming titles) shared included:

On a Sunbeam by Tillie Walden 

Check, Please by Ngozi Ukazu 

Dear Wendy by Ann Zhao 

The Deep Dark by Molly Knox Ostertag 

The Sunbearer Trials by Aiden Thomas

Queer Ducks (and Other Animals) by Eliot Schrefer, Illustrated by Jules Zuckerberg 

The Darkness Outside Us by Eliot Schrefer

A Snake Falls to Earth by Darcie Little Badger 

Simply Skye by Pamela Morgan, Illustrated by Heather Bell 

Gaysians by Mike Curato

The House in the Cerulean Sea by Tj Klune 

First Kiss with Fang by Marker Snyder 

Zoomi and Zoe and the Tricky Turnaround by Corey Ann Haydu, Illustrated by Anne Appert 

Who You Will Be by Taylor Rouanzion, Illustated by Stacey Chomiak 

Rainbow Boy and the Pride Parade by Taylor Rouanzion, Illustrated by Stacey Chomiak 

And, full disclosure, two picture books by me coming out in 2025:

Like That Eleanor by Lee Wind, Illustrated by Kelly Mangan

Banana Menorah by Lee Wind, Illustrated by Karl West


(3) Inspired by a preschool teacher friend who says her job is to "surface the wisdom in the room," we popcorn-ed around the room, surfacing these gems:

Don't be so mean to yourself

Stop moving the f***ing goal posts

I do this because I love writing

There's always a solution

Don't be afraid to blow up your life

The biggest waste of time is self doubt

The only thing you control is how you respond

Get out of your own way and do the next right thing

Get back to the fun of it

Find your people

Help others, too

When you make a mistake, take a step back - can you see it from space?

Make art and give it away - die empty

... and get paid for your work

Our creative job includes protecting our bubble of sanity so we can create

You can't show up for your art if you don't take care of yourself first

**

The social concluded with many attendees passing around their illustrator and business cards, sharing bookmarks, and lots of conversation between new connections, colleagues, and friends.


The Industry Panel: Andrea Pinkney and Wendy Gu

Andrea Pinkney

Andrea Pinkney (bio from the African American Literature Book Club) is the New York Times bestselling and award-winning author of almost 50 books for children and young adults, including picture books, novels, works of historical fiction and nonfiction. Her books have been awarded multiple Coretta Scott King Book Awards, Jane Addams Children’s Literature Honor citations, four NAACP Image Award nominations, the Boston Globe/Horn Book Honor medal, as well as several Parenting Publication Gold Medals, and American Library Association Notable Book citations. In addition to her work as an author, Andrea has had an illustrious career as a children’s book publisher and editor.

Wendi Gu


Wendi Gu is a children's book literary agent at GreenburgerKids/Sanford J. Greenburger Associates. She's lucky to represent voice-driven authors and dynamic visual artists who create early readers, picture books, middle grade, and young adult novels. She is most interested in finding illustrators, and contemporary middle grade and young adult and is not the right agent for science fiction and fantasy.

Some highlights from what Andrea shared in this panel:

Andrea Pinkney's first SCBWI conference was in 1989, when there were just 20 folks in the room (there are hundreds and hundreds here today!) 

She speaks of the blurring of lines in terms of format and genre - "is it a picture book or is it a graphic novel?" We are publishing beyond categorys, and she'd like to see a lot more of that, including innovative formats like gatefolds and interactive elements.

Advice on what she's looking for:

"Bring your twinkle. Don't be derivative. Don't break the mold – smash it."

Andrea also tells us that you have to trust that your editor is really working for you. "Time may go by, you may not hear from me. But I'm in there. I've got the pom-poms." (for cheerleading.) She adds that editors and publishers want what you want. As many eyeballs on the book, as many books being run up on the register at bookstores as possible.

On managing her time as a writer as well as an editor and publisher:

Andrea writes daily. 4am is her "happy hour." She writes 4-6am every day of her life. And then swims 6-7:30am. After that she goes home, changes, and goes to work. "I stay limber." She compares writing with being a ballet dancer, that you need to have a practice, and says, "I'm always in the craft."

Andrea tells us an anecdote about caring so deeply about the books she publishes.

On awards: "that's not your beacon. Sure they're great to have.... But that should not be your driver," Don't make it what you're working towards. 

Recalling the influence of mentors on her journey, including agent Marie Brown, Walter Dean Myers, and Toni Morrison, Andrea shares this advice: 

"If you don't have a mentor, please get one."


Some highlights from what Wendi shared in this panel: 

As an agent, Wendy Gu mainly focuses on picture books, some middle grade and graphic novels and 'select' YA.

Wendy speaks about a recent Authors Against Book Bans online meeting, and says, in the face of a trying political time, she was heartened to "bear witness to this very organized, very passionate community, that will fight against book bans in our country moving forward."

Thoughts on the creative-agent relationship:

When you're considering an agent, 

"Question the idea of power dynamics. You should never be afraid of your agent. They are your colleague. They work for you. It is a symbiotic relationship."

And she adds, try to find someone with a spirit of organization. There's no limit to the amount of clients agent can take on. Because for every new client, they take on, they're spread more thin. So they need a system... 

And the idea of being colleagues with your agent goes both ways. Wendy wants to get a sense with potential clients about communication styles, and to see whether or not they would be good colleague.

She asks herself, am I signing someone I want to represent forever?

Wendy speaks about the importance of having a community of agents so can speak to, and tells us more about how the team at HG Literary works collaboratively.

She sends a questionnaire to clients before their publicity meeting that helps with bullet points about the book, so the publicist knows how to talk about the author's original intention and background that relate to story. Provide a list of your local book community, local booksellers and librarians. Wendy reflects on how social media has become more and more anathema to how she wants to live her life.  "It's hard to continuously treat yourself as a brand." Instead she suggests creatives "work to create a community within your own neighborhood."

How does she find new creatives to represent? She uses query manager and referrals from clients.

Industry Panel: Wendy Loggia


Wendy Loggia is VP and publisher at Delacorte Press for Young Readers where she's worked for over 25 years. She's just moved into the publisher role. Delacorte publishes middle grade and young adult fiction. They see themselves as a boutique imprint, where commercial and literary intersect. 

On trends

For Delacorte, especially in YA they are thinking about book as object as a big trend: books with beautiful sprayed edges, foiled cases, etc.  Books as collectable items. 

On submissions

Delacorte is actively looking and acquiring manuscripts. 

What's the mark of a good agent? 

Wendy thinks a good agent is a person you want to represent you in a room where you are not present. It's a relationship of true collaboration and partnership. Wendy likes to work with an agent who is nice to work with. 

On professionalism

Delacorte wants to have good communication with their authors. They work hard to anticipate any questions they might have a long the way and they have tools they've created to help their authors. 

On teamwork

There are so many people who work on each individual book. THE LAST BOOKSTORE ON EARTH which was written by an author who, at the time, was a senior in high school. Along the way it has had so many internal layers of thumbprints on it--so many people involved. Not all have as many, but so many people are involved in the making of a book. 

On awards

Awards fall under the purview of school and library department. On the editor side, while they would love for one of their books to get any award, it's not what they are focused on. 

In the spirit of fun, if we looked at your social media without book, what would we see?

Cocktails and the beach. If Wendy wasn't working on books, she'd be at the beach. 

With social media, are you finding people there? Specifically illustrators. 

If Wendy is on Instagram and she sees something she likes, she will save it, but the art department is really on top of it. More often she's not the one discovering the talent. 

None of us get to where we are without help. Can you talk about your mentors? Also your mentees?

Wendy's best mentors where her childhood librarians. Recently when her Little Golden Book came out, Wendy's 8th grade librarian emailed her to tell her how proud she was of her.

In publishing Wendy's mentor was Beverly Horowitz, who was the publisher at Delacorte. Right before Beverly retired, she gave a two-hour class for the company on the history of paperback publishing that was incredible. When she finished people were in awe and didn't want her to leave. Wendy has been privy to that wisdom for the last 25 years. Beverly left such a great legacy, the team now is trying to carry on and pass that down that spirit to the newer team members. 

The legacy you want to leave in one word.

A difference

The Industry Panel begins!

 The Outlook on Children's Publishing in 2025


Our panelists, from left to right: TeMika Grooms (moderator), Andrea Pinkney, Wendi Gu, Wendy Loggia, and Francesco Sedita

An Interview with Peter Brown


Peter Brown is the author and illustrator of many award-winning and bestselling books for kids. His middle-grade novel, The Wild Robot, has been adapted into a major motion picture by DreamWorks Animation.

Today, Peter is sitting down for a conversation with Sarah Baker.

Sarah congratulates Peter on his many achievements—he has a lot to celebrate!

Peter shares that he was a pretty shy but artistic kid, able to focus on projects for long periods of time. From a young age, he took his creativity seriously.

There’s a lot of nature in Peter’s books, and Sarah asks about that connection. Peter grew up in New Jersey, near the Delaware River, and spent a lot of time in nature. After moving to the city as an adult, he found that being in nature remained a source of comfort. Writing nature-centered stories helped balance out his life as a city dweller—it was a way to reconnect with his childhood and find comfort.

Peter shares that he has always been struck by the fact that, while humans are animals, we are so disconnected from the wild. He notes that kids (especially young kids) have a stronger connection to that animal side, but we as adults now much farther away from it.


Sarah asks Peter, as he moved toward The Wild Robot, at what point he knew this book was going to be different. He wondered what would happen if there was an intelligent robot in the wilderness. At first, he thought it would be a picture book. In thinking about making readers care about the robot, he came up with the idea of the robot adopting a wild animal in the forest. That's when he knew there was more to the story and additional characters, so he started exploring it as a middle-grade novel.

Peter was nervous about writing his first novel, so he made some rules for himself. He outlined and figured out every little detail. He then tackled each chapter as if it were a picture book, which made it feel doable for him.

Peter's illustration process, which focused on simplicity, informed his writing in The Wild Robot. He forced himself to keep both simple.

Peter says he couldn't have made this book earlier in his career—he needed all the experiences that came before.

As a final question, Sarah asks Peter for his best piece of advice for the writers and illustrators in the room.

Peter shares, "If you have stories you really love, they will help you work through the tough stuff... because you need to finish them. Pick projects you really love... You're going to do your best work if you really love what you're doing."










The Industry Panel: Francesco Sedita

INDUSTRY PANEL: The Outlook for Children's Publishing in 2025
With Francesco Sedita

Publisher of Penguin Workshop for16 years where they publish around 350 books a year. 

Also, most importantly, he has a cat—he is orange and his name is Alfredo and he’s adorable <3 


Q: What are some of the trends that are coming in 2025? Any changes?
Francesco: He is more concerned in finding the right creator for every book. Finding the person who can only write tHAT book. Authentic stories. Have something in you that propels you to sit stare at a screen and feel like a terrible person LOL who is the right creator? Not necessary a shift it has gained in importance for him. Find someone who is willing to tell their story and work with them to make it as good as possible.

Q: What is a mark of a good agent? And the relationship you develop with them?
Francesco: Pardon the language but make sure “they’re not an a**shole!” You want an agent to see what you want and who is willing to support you in your journey. You can’t hold back! You have to be your full self. 

Q: Are there things we can do to be proactive in building connection with agents?
Francesco: Be a great person and be very open to what your agent has to say. 

Francesco: At Penguin, there are a lot of books, and a BIG team. It takes so many people to make a book. His imprint just received their first Caldecott honor, and when Francesco was getting ready to send a congratulatory email, he realized there were so many people from so many departments that got the book to the finish line. And they truly were in hand in hand in the race. 

Q: What would you like to see creators do when they are marketing their books?
Francesco: Nothing—on your own. We have an incredible team to help. Just write your book. He doesn’t care about “how many followers you have.” If you have three million, great—if you have 3, that’s fine as well. Have a presence but you have enough to worry about, let the publishers figure it out. Celebrities hav a lot of followers but sometimes, it doesn’t reflect the buyers. If your marketing plan really expands the universe that you’re creating, let him know but the nitty gritty? You don’t need to worry about that.

Q: What would your social media look like if you’d market books?
Francesco:My cat, and a cocktail. 

Q: Talk about your mentors.
Francesco: The most important in his journey was Craig Walker, passed away 15 years ago. He worked at Scholastic and as a young person, Francesco met him at a meeting and he was the sweetest, kindest, funniest person. Francesco was writing his first book, and Craig read the manuscript and line by line, helped him bring his book to fruition. 

Q: In one word, what would you want your legacy to be?
Francesco: Fun.

Francesco Sedita
About
Francesco Sedita is the publisher of Penguin Workshop, where he works with an incredible team of people. Together, they make lots of things. Things like books of all shapes and sizes, from the sweetest of board books and pictures books like Jessica Hische’s Tomorrow I’ll Be Brave to Dolly Parton’s Coat of Many Colors. And series like Johnny Marciano and Emily Chenoweth’s Klawde, about an evil alien warlord cat who really is just looking for a friend on planet Earth. And beautiful middle-grade land YA like Clementine by the incomparable Ann Hood. Francesco and the Workshop team also make the bestselling Who HQ series—and he even made the Emmy Award winning and The Who Was? Show on Netflix.francescosedita.com




Moderated by TeMika Grooms
Manager Of Design And Illustration
About
TeMika Grooms is a Georgia-based writer and illustrator creating stories with a belief that all children should be able to see themselves as the hero within the pages of a book. In 2021, she was selected as an Illustration Mentee in the We Need Diverse Books Program and was a member of the first cohort for the Highlights Foundation and The Brown Bookshelf Amplify Black Stories program. She is the illustrator of several children's books, including Put Your Shoes On & Get Ready! by Senator Raphael G. Warnock, Getting Us to Grandma's by Nadia L. Hohn, and A Century for Caroline by Kaija Langley. For SCBWI related communication, please email me at temikagrooms@scbwi.orgwww.temikatheartist.com



Draft Two, Is That You? - Strategies for Revising Early Drafts of Picture Books with Editor Luana Horry

Draft Two, Is That You? - Strategies for Revising Early Drafts of Picture Books 

with Editor Luana Horry




We began with the question:
Who are you and what are you writing? 

With a mic in the middle of the room, some of the attendees were able to introduce themselves and talk a bit about what their manuscript is about. 

Post Erin Entrada Kelly’s keynote about bravery, I thought it was so inspiring to see people take a chance on themselves, and even through shaky hands and voices, they told the room about the stories that they wish to bring to life. 


Once introductions were done, we dove into the presentation. As an editor, Luana has edited a number of books and she uses six elements as she moves through a manuscript:

Six Elements of Picture Books
Character & Voice: giving a character personality, depth and motivations that propel them through a story and the unique perspective of a piece of writing. 
Visual Storytelling: Cues in the text that inspire or suggest certain imagery
Meaning/Message/Theme: What is the work trying to say?
Pacing: the rhythm of the story and how the chain of events fall into place.
Arc/Structure: Exposition & introduction, Rising action, Climax, Falling action, Resolution
Setting: The time and place in which a story is told

From there, we dove into the text of “The Big Squeeze” that she edited for her one of her client, Molly Harris. 


Luana presented the original manuscript with all of the notes and edits. After reading through the original text, Luana circled back and walked us through some of the notes. Using the six points, Luana was able to dissect the notes, showing us how they were able to get to the final manuscript. 

From there, Luana read three manuscripts of the attendees, using the same guidelines to edit in real-time. Now with these six elements, we paired up to edit a peer’s manuscript. 

It was really great having a peer edit my work and vice versa. 

Some things that I discover were:
1. Condense through line edits
2. Find the arc and the essential plot points
3. Use illustrations to tell the story, remove anything that is already being shown

Once we received our notes from our partner, we spent the rest of the time editing our work. Luana encouraged us to face our work and not wait to edit. 

This was an insightful lab and I’ve already edited half of my manuscript! One step closer to the next draft!

About
Luana Kay Horry is an Editorial Director at HarperCollins Children’s Books and Versify. She is interested in picture and board books of all kinds, and select graphic novels and celebrity titles. Her sweet spot is humorous, character-driven picture books with charm and fresh voices. Using her background in Africana Studies, Luana also focuses on building a diverse list featuring Black creators. Her list includes many New York Times and Indie bestselling books that always keep children at the center.



Creative Lab: Creating Characters Your Readers Love with Erin Entrada Kelly



Erin Entrada Kelly is the author of several NYT bestselling books, including THE FIRST STATE OF BEING, a Newbery Medalist and National Book Award finalist.  

What a treat to dive into character with the most recent recipient of the Newbery Medal.

Erin takes attendees on a journey back into childhood memories, character building, and the ways in which building character allows plot to unfold. 

The session was packed with gems. Here are a few:

Create conflict and tension using the contrast between your character's interiority and what they say. The reader will anticipate the moment when the character will finally speak their true thoughts. 


Make a list of "good" character traits (eg. honest, loyal, confident...)
And then find the flip side of that coin, for example:
honest ---> blunt
loyal ---> codependant
confident ---> arrogant 

This is where Erin starts. With a character name. And age. And a handful of these traits. Add some wants and fears, and then starting asking the most important question "why" and the whole plot unfolds. 


Creative Lab: Tiff Liao on Worldbuilding

The official title of this creative lab: I Can Show You the World: Making Your Worldbuilding Come Alive with Editor Tiff Liao.

Tiff's bio: Tiff Liao is Executive Editor at Random House Books for Young Readers. She's had the honor and joy of editing award-winning and bestselling authors including Tomi Adeyemi, Angeline Boulley, Dhonielle Clayton, Maurene Goo, Goldy Moldavsky, Tochi Onyebuchi, Margaret Owen, Jenn Reese, and "Queer Eye" star Karamo Brown. Previously, she was at Zando, where she launched the young readers program, and at Macmillan. Born and raised in California, she now lives in Nyack, NY, with her husband and puppy-cat. She's newly on Bluesky: @tiffliao.bsky.social

Tiff Liao

Tiff starts with this wisdom: 

"All stories require world-building, even if they're set in our real world."

It's not just setting, Tiff explains. World building includes:

Macro level - politics, history

Micro level - food, details that bring a place/society to life

Tone - epic and brutal or cozy and sweet? 

Whatever it is, we want it to feel real.

To start us off, Tiff asks for folks to share worlds we love from books we've read...

Your job: "make us homesick for a place we've never been."

World is shaped by our perspective. So we view and experience the same thing in different ways. The same is true of your characters. Their perspectives shape the world of your story.

The character has to interact with the world - world building serves the story, and supports the story you want to tell.

Start with a want. What drives story? Main character's motivation. This is a key world-building tool. 

Three questions to explore:

1. What does your protagonist want?

2. How does your world present a conflict?

3. How does your world challenge your character to solve it?

Tiff walks us through the answers to these three questions from some mentor texts, including The Hunger Games by Suzanne Collins and To All The Boys I've Loved Before by Jenny Han.

And then we get hands-on, applying these questions to our own works-in-progress.

There's lots more... this creative lab is off to a great start!